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Maksud Agadjani (Jeweler & Entrepreneur)
Maksud Agadjani is one of the most recognizable names in New York City’s luxury jewelry world — a self-made entrepreneur who turned a borrowed camera and a small case of rings into a globally known brand. Born in Baku, Azerbaijan, he immigrated to Queens, New York, as a child and built his business from the ground up in Manhattan’s legendary Diamond District. Today, he serves as the founder and CEO of TraxNYC, a custom jewelry company that has dressed some of the biggest names in hip-hop, sports, and entertainment, including Busta Rhymes, Cardi B, and Snoop Dogg.
What makes Agadjani’s story compelling is not just the business he built, but how he built it. He started selling jewelry on eBay as a teenager with roughly $1,500 in startup capital. No family connections in the industry. No formal business degree. Just persistence, an eye for design, and an early understanding of what the internet could do for a small operation. That instinct proved right. TraxNYC grew into a Diamond District institution, eventually showcasing over 14,000 unique jewelry pieces and serving clients worldwide.
His reach extends beyond retail. In 2019, he appeared in the critically acclaimed film Uncut Gems alongside Adam Sandler, playing a Diamond District jeweler — a role that required almost no acting stretch. He later went viral for publicly confronting a rival jeweler who had allegedly used the TraxNYC name to deceive a customer, a moment that cemented his reputation for standing firmly behind his brand.
| Full Name | Maksud Agadjani |
| Nickname | Trax; Maksud Trax Agadjani |
| Date of Birth | September 13, 1986 (third-party sourced; not confirmed via primary source) |
| Place of Birth | Baku, Azerbaijan |
| Nationality | Azerbaijani-American |
| Profession | Jeweler, Entrepreneur, Actor, Content Creator |
| Employer / Company | TraxNYC (Founder & CEO); Trax News (Founder) |
| Education | Primary and high school completed in New York City; no university degree |
| Career Start | Teenage years; began selling jewelry on West 47th Street, Manhattan, then via eBay |
| Company Founded | TraxNYC — founded 2003, Manhattan Diamond District |
| Notable Achievements | Founded TraxNYC (14,000+ jewelry pieces); appeared in Uncut Gems (2019); 9M+ social media followers |
| Celebrity Clients | Busta Rhymes, Cardi B, Snoop Dogg (among others) |
| Father | Aziz Agadjani (former homicide detective) |
| Mother | Not publicly confirmed |
| Siblings | Zakhra Felsenthal (sister) |
| Marital Status | Not publicly confirmed |
| Children | Two children (names and ages not publicly available) |
| Estimated Net Worth | $20 million – $25 million (estimated; not officially confirmed) |
| Estimated Salary | $10 million – $20 million annually from TraxNYC (third-party estimate; not officially confirmed) |
| Residence | New York City, United States |
Who is Maksud Agadjani?
Maksud Agadjani is an Azerbaijani-American entrepreneur, jeweler, and actor best known as the founder and CEO of TraxNYC, a luxury custom jewelry brand based in New York City’s Diamond District. Born in Baku, Azerbaijan, he built TraxNYC from a teenage eBay venture into a globally recognized brand with over 9 million social media followers.
Early Life and Education
Maksud Agadjani was born in Baku, Azerbaijan, during the final years of the Soviet Union. When he was around seven years old, his family made the journey to the United States, settling in Queens, New York — a decision that would shape everything that followed. Queens in the early 1990s was a cultural melting pot, and it was there that Agadjani first encountered hip-hop culture and the bold, expressive jewelry that came with it. That early exposure planted a seed.
His father, Aziz Agadjani, worked as a homicide detective. His mother worked as a journalist. Both are credited across multiple sources with instilling a strong work ethic in him from an early age. He has a sister named Zakhra Felsenthal. Beyond these details, Agadjani has kept his family life largely out of the public eye.
Educational Journey
Agadjani completed his first year of school in Baku before relocating to New York, where he finished both primary and high school. He was, by several accounts, a capable student. However, he made a deliberate choice not to pursue a university degree. Instead, at seventeen, he walked into Manhattan’s Diamond District and began learning the trade firsthand. His real education came from the street-level hustle of West 47th Street — standing with a small case of jewelry, studying the market, and figuring out what people actually wanted to buy.
Career — Maksud Agadjani
Maksud Agadjani began his career the way most people would not dare to — standing on West 47th Street in Manhattan’s Diamond District with nothing but a small case of jewelry and a willingness to learn. He was a teenager. No business plan, no industry contacts, no formal training. What he had was sharp observation and a genuine feel for what the hip-hop community wanted to wear.
His breakthrough came when he borrowed a camera, photographed jewelry pieces, and began listing them on eBay. That first sale — reportedly around $750 — proved the concept. With startup capital of roughly $1,500, he scaled the operation steadily. As reported across multiple sources, he founded TraxNYC in 2003, making him one of the earlier jewelers to recognize the commercial power of online retail long before it became standard practice in the industry.
Current Role and TraxNYC Today
Agadjani currently serves as the Founder and CEO of TraxNYC, operating out of Manhattan’s Diamond District. The brand has grown from a one-man eBay shop into a full-scale luxury jewelry company showcasing over 14,000 unique pieces — custom diamond chains, pendants, grills, watches, and engagement rings among them. Celebrity clients have included Busta Rhymes, Cardi B, and Snoop Dogg, according to the company’s official about page.
Beyond the showroom, Agadjani has built a significant media presence. His YouTube channel, Instagram, and TikTok accounts draw a combined following of over nine million. He uses these platforms not just for promotion, but to educate audiences on diamond quality, jewelry pricing, and business thinking — a move that has earned him genuine credibility beyond the typical jeweler’s profile. He also founded Trax News, a media platform blending business, entertainment, and culture.
Major Achievements and Controversies
Few jewelers outside of legacy houses have achieved the kind of crossover recognition that Agadjani has built. In 2019, he appeared in the Safdie brothers’ critically acclaimed film Uncut Gems alongside Adam Sandler, playing a Diamond District jeweler named Yussi. The role required little creative stretch — it was essentially a mirror of his real life — but the exposure introduced him to a mainstream audience far beyond his existing customer base.
His career has not been without legal friction. In October 2024, rapper Curtis “50 Cent” Jackson filed a trademark infringement and unfair competition lawsuit against Agadjani and TraxNYC in the Southern District of New York, seeking damages of no less than $5 million. The complaint alleged that Agadjani had copied a custom necklace designed exclusively for Jackson and used the rapper’s name and likeness to market the replicas without authorization. As reported by The Wrap and confirmed through court documents, Agadjani subsequently issued a public apology, and the lawsuit was dismissed by May 2025.
More recently, he went viral after a confrontation with rival jeweler AKAY Diamonds in the Diamond District, which he said stemmed from AKAY selling a bracelet to a customer by falsely associating it with the TraxNYC name. The video circulated widely online and, for many, reinforced his reputation for defending his brand without hesitation.
Maksud Agadjani Net Worth and Salary
Agadjani’s income comes from several directions, with TraxNYC at the center of everything. The company operates both as a physical showroom in Manhattan’s Diamond District and as a high-volume e-commerce platform, serving clients across the United States and internationally. Custom diamond pieces, celebrity commissions, retail jewelry sales, and wholesale operations all contribute to the business’s revenue.
Beyond the jewelry business itself, Agadjani has built a parallel income stream through digital content. His presence across YouTube, Instagram, and TikTok — where he regularly posts about diamonds, business, and street-level entrepreneurship — generates revenue through advertising, brand partnerships, and sponsorship deals. Third-party estimates suggest his social media income alone sits in the range of $200,000 to $300,000 annually, though these figures are estimates based on publicly available information and have not been confirmed by Agadjani directly.
Real estate investments and brand collaborations are also mentioned across several sources as contributing factors to his overall financial profile, though specific details remain undisclosed.
Net Worth Estimate
Precise figures for Maksud Agadjani’s net worth are not publicly available, as he has not disclosed his personal finances. Third-party estimates, based on publicly available information about TraxNYC’s operations, social media reach, and industry positioning, place his personal net worth somewhere between $20 million and $25 million. Some entertainment and business publications cite higher figures — occasionally as much as $60 million — though these appear to factor in speculative business valuations rather than verified personal wealth.
The most consistently cited and widely referenced estimate across credible sources is approximately $20 million. These figures are estimates only and should be treated accordingly. What is verifiable is that TraxNYC currently carries over 14,000 jewelry items in its catalog, serves a global client base, and has sustained celebrity-level clientele for over two decades — all indicators of a business operating at significant scale.
Personal Life and Family
Maksud Agadjani has consistently kept his romantic life away from public attention. His relationship status remains unconfirmed. Sources conflict on the matter — some describe him as married, others report he is in a private relationship, and at least one well-referenced source states he has never been publicly married. No spouse has ever been named or confirmed through any primary source, interview, or official statement from Agadjani himself.
The name most frequently linked to him in media coverage is Erica Mena, a model, actress, and television personality known from the reality series Love & Hip Hop. The connection appears to stem from Agadjani gifting her an extensive jewelry collection, including a reported 39-carat jewel set. No confirmed romantic relationship between the two has ever been established. It remains, at best, a widely circulated rumor.
Given the contradictions across sources, his relationship status is best described as not publicly available at this time.
Children
Agadjani is a father. Multiple sources confirm he has two children, though he has never publicly disclosed their names, ages, or any identifying details. He has made clear through his public conduct that protecting his children’s privacy is a deliberate and firm priority — a boundary he has maintained consistently despite his otherwise visible public persona.
Beyond the fact that two children exist, no verified details are available. Their names and ages are not publicly available.
Family Background
His father, Aziz Agadjani, worked as a homicide detective. His mother worked as a journalist. He has one known sibling — a sister named Zakhra Felsenthal. Agadjani has spoken warmly about his upbringing in interviews, crediting his parents’ work ethic and immigrant determination as foundational to his own drive. He grew up in Queens, New York, after his family relocated from Baku, Azerbaijan, when he was approximately seven years old.
Beyond these details, he has chosen to keep his extended family out of the spotlight, a stance consistent with how he manages all aspects of his personal life.
FAQ: Everything You Need to Know About Maksud Agadjani
Key questions answered about the TraxNYC founder, Diamond District jeweler, and entrepreneur
Born in Baku, Azerbaijan, he immigrated to Queens, New York, as a child and built TraxNYC from a teenage eBay venture into a globally recognized jewelry brand with over 14,000 pieces and a celebrity clientele that includes Busta Rhymes, Cardi B, and Snoop Dogg. He also appeared in the critically acclaimed 2019 film Uncut Gems alongside Adam Sandler, and has amassed over nine million followers across social media platforms.
This estimate is based on the scale of TraxNYC's operations, his social media reach, and over two decades of activity in the luxury jewelry industry. Some publications cite higher figures — occasionally up to $60 million — but these appear to include speculative business valuations. Agadjani has not publicly disclosed his personal finances, and no figure has been officially confirmed.
The role was a natural fit — Agadjani had spent years working in exactly the environment the film depicted. The appearance introduced him to a mainstream audience well beyond his existing customer base and significantly raised the public profile of his TraxNYC brand.
The complaint alleged that Agadjani had copied a custom necklace designed exclusively for Jackson and used the rapper's name and likeness on social media to market the replicas without authorization. Agadjani publicly responded on Instagram, asking 50 Cent to drop the case. He later issued a formal public apology, and the lawsuit was subsequently dismissed by May 2025.
The company operates both as a physical showroom and as a high-volume online retailer through its website, TraxNYC.com. The brand currently showcases over 14,000 unique jewelry pieces and serves clients across the United States and internationally.
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