Iffat Rahim, also known as Iffat Omar (in Punjabi and Urdu: عفت رحیم), originally Rahim, is a Pakistani actress and model who rose to prominence during the late 1980s and 1990s. She is a notable figure in the Pakistani fashion, television, and film industries, which thrive due to the dedicated, passionate, and talented individuals within them. The Pakistani television industry, in particular, has gained international recognition for its acclaimed dramas. Pakistani models like Iffat Omar not only collaborate with renowned local designers and makeup artists but also represent brands such as LV, Gucci, and D&G. Unlike the decline seen in the film industry, Pakistan’s drama and fashion sectors have flourished over time, thanks to individuals like Iffat Rahim.

Iffat Rahim, also recognized as Iffat Omar, has been a leading Pakistani actress and model since the 1980s. Her notable dramas include “Adhoora Milan,” “Pehchaan,” “Family Front,” “Nangey Paon,” “Butterflies,” “Aap Jaisa Koi,” “Chemistry,” “Sitam,” “Thori Si Wafa Chahiye,” “Dil Ki Lagi,” “Mohabbat Aag Si,” “Anjuman,” “Ghulam Gardish,” “Nikaab,” and “Mannat” on Geo Entertainment in 2016.

Iffat Rahim was honored with the Best Female Actor Jury Award at the 4th Service Hum Awards in 2016 for her performance in “Muhabbat Aag Si.” Additionally, she has appeared in music videos such as “Yaar Bina” by Junoon, “Kaash Hum Juda Na Hotay” by Faakhir Mehmood, and “Kahaani Mohabbat Ki” by Strings.