During the latter part of 2019, speculations arose about a potential collaboration between Shah Rukh Khan and the Tamil filmmaker Atlee. These rumors gained traction, and Atlee himself confirmed the existence of the project during the promotional period for “Bigil.” By May 2021, credible reports indicated that the filming would kick off in the near future.

The responsibility of production falls under Gauri Khan’s purview through Red Chillies Entertainment, while Gaurav Verma takes on the role of co-producer. On June 3, 2022, the company made an official announcement, putting any doubts to rest and affirming the project’s development. Notably, the production has been allocated a substantial budget of ₹300 crore.

Collaborating closely with S. Ramana Girivasan, Atlee co-wrote the film’s script, marking their fourth consecutive partnership. The dialogue contributions were provided by Sumit Arora. Atlee ensured the continuity of his core team, including the skilled cinematographer G. K. Vishnu, the proficient editor Ruben, the creative art director T. Muthuraj, and the adept stunt director Anal Arasu. To elevate the film’s action sequences, the project enlisted stunt directors Spiro Razatos, Craig Macrae, Yannick Ben, Kecha Khamphakdee, and Sunil Rodrigues. Notable dance choreographers such as Farah Khan, Vaibhavi Merchant, Shobi, and Lalitha have also been involved in the production.